“A company can outperform rivals only if it can establish a difference that it can preserve.”
What we do
We are a consultancy specialising in positioning strategies that make you more relevant than the alternatives for your customers.
We bring a market leading combination of smart theory and real world experience to help our clients find a differentiated, valuable and motivating position in their category.
Background
Find Your Difference was founded by Nick Andrews.
Nick has over 25 years experience working in both corporations and agencies, developing positioning and narratives for b2c, b2b and d2c organisations, products and services.
Most recently Head of Brands at Westpac Group, Nick has worked with some of Australia, and the world’s most successful businesses, helping them put the customer at the heart of their thinking, and enabling them to make the decisive choices that define a differentiated and winning positioning strategy.
For more information about Nick’s experience click on the link